According to Social Blade, BLACKPINK’s Jisoo (BlackPink) has lost more than 162,000 followers in the past 30 days, and nearly 200,000 followers since peaking in February 2025. While she still commands a massive audience of approximately 79.6 million followers, she now ranks lowest among the four BLACKPINK members in follower count.
In contrast, Lisa leads with over 106 million followers, holding the title of the most-followed female K-pop idol. Jennie and Rosé also maintain strong growth, leaving fans questioning what’s behind Jisoo’s sudden decline.
Many fans point to the shift in Jisoo’s content following the launch of her own label, BLISSOO. Her Instagram, once filled with candid photos and behind-the-scenes glimpses, now predominantly features branded content and sponsorships. The shift has left some fans feeling disconnected, missing the personal moments that once drew them in.
Some users even suspect her account might be “shadowbanned,” reducing visibility due to its commercial nature—though this remains unconfirmed.
Despite these concerns, Jisoo remains one of BLACKPINK’s most beloved members. Fans believe that a simple, heartfelt update or casual post could quickly reverse the trend and reignite her fanbase’s enthusiasm.
Jisoo’s recent career focus may explain the distance. In 2024 and early 2025, she actively pursued acting projects and fan meetings across Asia. She’s now back in Korea filming the upcoming drama Boyfriend On Demand (tentative title), co-starring Seo Kang-joon.
Fans acknowledge her packed schedule may be limiting her ability to post casually, but with BLACKPINK’s highly anticipated comeback and world tour DEADLINE on the horizon, there’s hope that Jisoo will soon share more authentic, personal content—restoring the intimacy and charm that made her a global favorite.
